Download e-book for kindle: Advances in National Brand and Private Label Marketing: by Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Kusum

By Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Kusum L. Ailawadi,María Jesús Yagüe-Guillén

This e-book offers the newest study on nationwide model and personal label advertising - a suite of unique, rigorous and hugely suitable contributions of the 2017 overseas convention on nationwide model & deepest Label advertising and marketing in Barcelona. It covers a variety of issues from fields as various as retailing, advertising, common enterprise, psychology, economics and information. extra, the convention addressed diversified components of program, together with: purchase-decision versions, top rate inner most labels, judgements excited about introducing new items, M-commerce, deepest label adoption, collection judgements, deepest label pricing, model fairness and collaborative relationships.

Show description

Read Online or Download Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 (Springer Proceedings in Business and Economics) PDF

Best e-commerce business books

Download e-book for iPad: Practical Studies in E-Government: Best Practices from by Saïd Assar,Imed Boughzala,Isabelle Boydens

Info and conversation know-how (ICT) is permeating all features of provider administration; within the public area, ICT is bettering the ability of presidency businesses to supply a wide range of leading edge companies that gain voters. E-Government is rising as a multidisciplinary box of study dependent before everything on empirical insights from perform.

Download e-book for iPad: Business Information Systems, 5th edn: Technology, by Paul Bocij,Andrew Greasley,Simon Hickie

With the intention to run a winning company, today’s supervisor must mix company talents with an realizing of knowledge platforms and the possibilities and merits that they create to an employer. ranging from uncomplicated suggestions, this e-book presents a entire and obtainable consultant to: figuring out the know-how of industrial details structures; selecting the right info method for an company; constructing and handling a good company info procedure; utilising info structures strategically to accomplish organisational ambitions.

Download e-book for kindle: Online-Marketing (Studienwissen kompakt) (German Edition) by Ralf T. Kreutzer

Dieses Lehrbuch vermittelt einen anschaulichen und praxisorientierten Überblick über die Grundlagen des digitalen Marketings. Kurze Lerneinheiten, übersichtliche didaktische Module sowie die begleitende Lernkontrolle sorgen für eine nachhaltige Wissensvermittlung. Es richtet sich damit an alle, die sich mit Fragen des Online-Marketings im Rahmen ihrer Aus- und Weiterbildung (auch im Nebenfach) sowie ihrer beruflichen Praxis auseinandersetzen.

Read e-book online Digital HR: A Critical Management Approach to the PDF

This booklet attracts on contemporary debate surrounding the emergence of cognitive intelligence in agencies, exploring the redefinition of the exertions marketplace and for that reason, employment. With a specific concentrate on Human source administration (HRM), the authors examine the socio-cultural transformation of  conventional practices and methodologies which are ocurring within the staff.

Extra info for Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 (Springer Proceedings in Business and Economics)

Example text

Download PDF sample

Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 (Springer Proceedings in Business and Economics) by Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Kusum L. Ailawadi,María Jesús Yagüe-Guillén


by Anthony
4.0

Rated 4.78 of 5 – based on 18 votes